Beyond being merely a host site for your digital resume, LinkedIn can be a powerful platform for building your professional brand. This has been strengthened in recent times by the increase in content being published, shared and read on site – in fact, LinkedIn has reported that they’ve seen a 2-3X increase in referral traffic in 2016, while members are now publishing more than 160K long-form posts via LinkedIn Publisher every week.
But in order to truly capitalize on the potential of LinkedIn as a personal branding tool, particularly in regards to using LinkedIn’s Publishing Platform, you have to know what types of content are getting traction with your LinkedIn audience.
As with all social media marketing, you need a platform-specific approach – what works on Twitter won’t necessarily resonate on Instagram, for example.
So what type of content works best on LinkedIn?
There’s a lot of great insights here – take a look and see what you might want to implement with your LinkedIn content strategy.
Published at Wed, 07 Dec 2016 09:30:39 +0000
Plan all of your social media posts and activity with our unique handy-sized colourful My Social Media Planner. We designed this compact daily/weekly planner to easily organise your social media activity and to help your on-line networking become more successful 52 weeks of the year.
★ 64 pages
★ un-dated so the planner can easily be used any time of the year
★ dimensions of each daily entry box: 120mm(W) x 44mm(H)
★ your front cover will be printed just for you on thick glossy card
★ our books stay lovely with a protective plastic front cover and a thick white back cover
★ all bound together with a white metal bind
★ handmade in sunny Wales, UK
★ design last tweaked and updated: 17 June 2016
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- A5 My Social Media Planner
- 52 wonderfulicious weeks
- 1 week-per-view, Monday to Sunday (double page spread/double-sided) with a space to add a week commencement date or week number
- Daily entries for: Facebook*, Twitter*, Instagram*, Pinterest* and Newsletter/Blog
- 8 notes pages at the back, including a double-page year planner and hash-tag planning pages (all double-sided) – notes section separated by a pink card divider (blue & grey cover books get a blue divider)