This is nothing short of a revolution — the fourth industrial revolution, a blurring of the physical and digital worlds — with customers at its center.
Amid this change and opportunity, the question for every business becomes: How will you adapt? How do you shift your entire strategy to create the connected experience your customers demand?
At Salesforce, that’s precisely the problem we’re helping companies solve. Salesforce Lightning connects your entire business around the customer, aligning your sales, service, marketing, community, analytics, and apps around a unified goal: customer success.
The sales process is drastically shifting away from the linear model. Succeeding in selling means knowing where your customers are at all times, and being prepared to engage with them on their own terms. Your team needs selling tools designed for this faster, mobile, customer-first world. Sales Cloud Lightning puts the power of the lightning experience into every sales rep’s pocket for a faster, smarter selling experience.
Today’s customers are more powerful than ever, with the ability to shift markets and define a company’s success in a matter of seconds. They’re not looking for products, features, or gimmicks; they’re looking for a complete and effortless customer experience. They don’t just want to solve problems; they want to build a faster, smarter future — and they’re disrupting entire industries in the process.
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