You’d have to be living under a rock to not have heard of the social site called Pinterest. It has become one of the fastest growing social and sharing sites to hit the net.
In a nutshell, this social network is a tool for sharing, collecting things people love in an interesting and organized way. Guess you could say it’s a, “Hey I like this! And I’m telling everyone about it.”. And it’s been working like gangbusters. When someone shares their love of something, it is called a “pin” Hence the name of the site.
With millions of users and growing daily, the question is, how you can grab your fair share of visitors from this social giant.
Thought you’d never ask.
Let’s get to the traffic hacks from Pinterest.
Statistics show that over 80% of pins are actually repins. Meaning people are sharing the content with others. This is important for two reasons; first, that means much of the content is just simply shared content. Second and most important, if you create your own original content or “pin”, your content could be a part of that 80% and give you huge potential for traffic.
Although I should not have to say it, your content needs to be good. Not like you can throw up anything and it will spread across Pinterest. It needs to be something that users will say, “Wow, this is cool, I need to tell others about it”. Keep in mind, not everything you post will be a hit, but if you post enough, and it’s good or interesting, there’s a better chance you’ll have of something spreading like a wild fire.
Some of the most popular content is videos and of late, infographics are getting pins. Infographics are a visual image such as a diagram or chart used to represent data or information in a colorful and interesting manner.
Tutorials of How-To’s
Many people surfing the internet are searching to learn something. How many times have you surfed the net to learn something? I do it practically every day. We all do it.
So it stands to reason, posting content that explains how to do something is just as popular on sites such as Pinterest. They say this type of content will see over 40% higher click-through rates than normal pins. This is another way to get “more” from what you pin.
As humans, we have the powerful urge to either finish something or find out the answer to a curious question. It’s like we can’t help ourselves, we HAVE to know. This same concept can be used to get more people to click on your links when you pin.
This can easily be done in many ways. For instance, “part” of an image could be pinned, in a way that users want or need to see the rest of it. Another way would be to provide some interesting content, but not all of it, leaving the best out, so people need to go to your website to see or learn the rest of what you’re talking about.
These are only a couple of the ways to pull traffic from social sites, if you put in the time.
Get your web traffic hacks on and go out and make some traffic…