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Ways to Integrate SEO and Social Media to Improve Site Ranking

Keywords are the cornerstone of SEO. Therefore, you should center your around your keyword phrases, thus focusing on your target audience. To do this properly, you need to identify the broad terms that drive your social media. It is not enough to publish the content that your current followers and prospective followers are interested in; you have to use specific keyword phrases that people use when searching social networks.

 

Make sure that social sharing tools are deeply enmeshed in your website architecture. The following checklist will help you to hit your visitors tactfully from every social angle thus strengthening your ranking:

 

As with other digital marketing tactics, you need to gauge whether your methods are working through tracking. Monitor your social media and website activity and align your reference points to see what works. The goal is to spot an increase in engagement as well as on-site conversions. Ensure that you measure the quality of your traffic to see whether your social media marketing and SEO strategies are mirroring each other.

 

Crosscheck your list of SEO keywords against the social media ones. Duplicate keywords should be leveraged across all your marketing channels, including and — doing so will double the targeted power of your outreach. Employ the dually aligned keyword approach for static digital content as well as daily social updates. For instance, if you publish a blog post about SEO and social media, make sure you add the phrase to your Facebook posts, tweets and + posts.

 

For years, SEO has been about optimizing the content on websites and pushing it to other external sites. However, as people started using social media more, search engine algorithms came up with new ways of ranking sites by taking how modern marketers share and rate content into consideration. The following tactics will help you to integrate SEO and social media.

For years, SEO has been about optimizing the content on websites and pushing it to other external sites. However, as people started using social media more, search engine algorithms came up with new ways of ranking sites by taking how modern marketers share and rate content into consideration. The following tactics will help you to integrate SEO and social media.

 

 

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