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Top 5 Best Practices for Pinterest and Google+

When it comes to effective , the NUMBER, TYPE, and ACTIVITY of audiences makes a huge difference. You don’t want to promote content on a platform that holds little to almost non-existential subscribers. At the same time, it’s a waste of effort trying to boost posts to a large number of non-active followers. Effective social media marketing then, is an intricate balance that involves these vital factors.

 

Depending on your industry, + and could hold untapped opportunities for your business. According to a 2014 Business Insider Intelligence report, these two platforms are quickly growing to become one of the world’s top social media channels for millennials. This market, consisting of people born from 1980’s to early 2000’s, are not just savvy consumers, they have the ability to influence purchasing decisions of their friends and families as well. This makes them one of the most ideal target markets for many brands today.

 

BI report revealed that Pinterest grew from 25 to 33 percent by Spring of 2014. Google+ on the other hand, soared from only 37 percent to 44 percent. Women still outnumber men in terms of users on Pinterest; with 10 percent of surveyed households earning more than $125k a year.

 

Meanwhile, accurate Google+ data seems to be a bit more elusive. In an Adweek article, digital marketing expert and CEO of Stone Temple Consulting Eric Enge tried to analyze more than 500k profiles to determine social activity. The results look a bit glum: out of more or less 2.2 billion profiles, only 23.4 million people seem to be active according to their public posts.

 

We all know that and are a must in every social media marketing campaign. Not only do these platforms provide one of the biggest referral traffic, they also contribute to brand awareness and conversion. When nurtured, audiences on Facebook and Twitter can become long-time loyal customers. There’s no need to dig deep to find articles, tutorials, and case studies on them either; the Web is chockfull of tips on how to properly utilize these platforms.

We all know that Facebook and Twitter are a must in every social media marketing campaign. Not only do these platforms provide one of the biggest referral traffic, they also contribute to brand awareness and conversion. When nurtured, audiences on Facebook and Twitter can become long-time loyal customers. There’s no need to dig deep to find articles, tutorials, and case studies on them either; the Web is chockfull of tips on how to properly utilize these platforms.

 

 

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