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The Ultimate Guide to Email Productivity

I’m sure every sales rep can relate. The fact is sales is highly dependent on email. After all, it serves as one of the most important weapons in the salesperson’s arsenal. It’s used at nearly every point in the sales cycle, whether sending cold outbound, scheduling a meeting or sending a proposal. It’s a way for us to keep a tab on our prospects and keep stress levels at bay.

However, could the simple act of checking your email actually lead to more stress? A 2015 study titled “Computer in Human Behavior” concludes that checking your email more will induce more stress. Further, the renowned management consulting firm McKinsey and Company reported that the average worker spends 28% of their day reading and answering emails.

As a professional whose job it is to help people send cold emails, it’s slightly ironic that I’m writing this piece. But at a deeper level, if I’m doing my job correctly, I am in fact helping your inbox become less crowded.

The three critical pieces to the email puzzle is sending the right message to the right people at the right time. If you fit those pieces together correctly, then emails aren’t intrusive, don’t annoy and won’t land you in the spam folder. In fact, your emails will be welcomed. That’s my job

I’m sure every sales rep can relate. The fact is sales is highly dependent on email. After all, it serves as one of the most important weapons in the salesperson’s arsenal. It’s used at nearly every point in the sales cycle, whether sending cold outbound, scheduling a meeting or sending a proposal. It’s a way for us to keep a tab on our prospects and keep stress levels at bay.

Does it feel like email is taking over your life? I know the feeling. If I’m not replying to an email, it feels like I’m looking to see if I have any new emails. When there are no new emails, I’m left wondering “Why?”

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About mark@jmgassociates.com

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