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The Snapchat Growth Hack Twitter Didn’t See Coming

Snapchat launched Snaptags (or Snapcodes if you prefer) in early 2015 after they purchased a QR code company called Scan.me on the sly. While brands and marketers attempted to make QR codes hip for years, it was Snapchat who ultimately turned them into influencer currency by incorporating them into users’ profile pictures. Other Snapchatters could easily add friends by taking a snap of their profile picture. It was no longer necessary to remember the spelling of ridiculous usernames or have someone’s phone number – snap their Snaptag and they’d be added to your friends list.

 

Savvy Snapchatters realized that the quickest way to grow their Snapchat following outside of people in their immediate circle would be to share their Snaptag far and wide – so they took over .

 

By changing a Twitter profile picture to a Snaptag, users were able to encourage their Twitter following to add them on the new instant messaging platform.

 

There is no doubt that Twitter and Snapchat are extremely similar in their offering. Both offer real time instant messaging with communities and both have attempted to grab a share of the other’s offering. In early 2015, along with those Snaptags, Snapchat also introduced their Discover offering which PC World reported on. Discover is a news section where various publications like CNN and Cosmopolitan could share content. Twitter fired back by introducing group private messaging and the ability to share video.

 

Your Twitter timeline is likely filled with small black and yellow graphics that have smiling faces encapsulated by a ghost. If you’re over 30 it might be time to tell you that those are Snaptags and they’ve become the go-to Twitter profile picture of millennials the world over.

Your Twitter timeline is likely filled with small black and yellow graphics that have smiling faces encapsulated by a ghost. If you’re over 30 it might be time to tell you that those are Snaptags and they’ve become the go-to Twitter profile picture of millennials the world over.

 

 

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