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The Psychology of Mobile Usage & Its Impact on Advertising

On a global scale, more than 600 million people will own their first smartphone this year (joining the other 3 billion of us that have already joined the party), meaning now more than 50% of people in the world will have the world at their iOS, Android, and Windows-powered fingertips.

 

10% fewer young adults own desktop or laptop computers than did in 2010 (a drop to 78%) while 86% of young adults own a smartphone. And though it reigns as the most-watched screen, the average daily time spent on television has also declined 12%.

 

Yahoo recently found mobile ads achieve a more emotional response than traditional television spots. Millennials in particular were found to be the most responsive to mobile , even amongst multitaskers who were on their phones while watching TV.

 

’s research echoes this, saying people are more attentive when consuming media on mobile devices and feel more positively toward the information presented on a smartphone.

 

More than two-thirds of American adults own smartphones; when Pew first measured smartphone ownership in 2011, only 35% of American adults had smartphones.

More than two-thirds of American adults own smartphones; when Pew first measured smartphone ownership in 2011, only 35% of American adults had smartphones.

 

 

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