Unfortunately, growth hacking is often misunderstood. Because, the word “growth” is undeniably positive, and “hack” is a buzzword. But what we’re left with is an emotionally appealing word without a whole lot of substance
Let’s use Wikipedia’s definition to wrap our heads around the concept: Growth hacking is a #marketing technique developed by technology startups which use creativity, analytical thinking and social metrics to sell products and gain exposure.
In other words, it’s marketing where you are free to color outside the lines. Gone are the marketing conventions of Mad Men. In those admen’s place are a slew of social-media-oriented and Internet-powered techniques combined with other mystical ingredients that together make up today’s digital marketing milieu.
Yes, growth hacking is all of that and more. But don’t let “techniques” throw you off. Growth hacking isn’t all technique. Growth hacking is a mindset — a way of approaching the whole idea of marketing. Sean Ellis — the man who coined the term “growth hacking” — defined it as a person whose true north is growth. And that definition says nothing about techniques.
So you’ve heard of growth hacking and you want it. If you’re an #entrepreneur, you’d be crazy not to want it. Growth? Hacking? Heck, yes! I’ll order three of those, please!
So you’ve heard of growth hacking and you want it. If you’re an entrepreneur, you’d be crazy not to want it. Growth? Hacking? Heck, yes! I’ll order three of those, please!
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