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The 1 Sentence Your LinkedIn Profile MUST Have!

The way lays out a profile page, your Summary area is the first text area visitors come across after seeing yourheadshot and professional title.

 

You’re far from alone. In fact, LinkedIn has trained us to think that way – to treat our profile page like a virtual résumé, listing our employers, job titles, duties, etc.

 

Using that approach, the first sentence of your LinkedIn Summary instantly identifies your target audience, tells that audience how you help them achieve their goals or solve their problems, and it explains how you do it (the service or product you provide).

 

John Nemo is the author of LinkedIn Riches: How to Leverage the World’s Largest Professional Network to Boost Your Personal Brand, Generate Leads and Increase Revenue! He is also a former AP Reporter, Award-Winning PR Director and Consultant who helps brands, businesses and individuals leverage LinkedIn to… View full profile ›

 

Especially here in the 21st Century, when our ultra-connected, always on, stream-of-consciousness scrolling through one social media profile and update after another gives marketers precious few seconds to grab our attention.

Especially here in the 21st Century, when our ultra-connected, always on, stream-of-consciousness scrolling through one social media profile and update after another gives marketers precious few seconds to grab our attention.

 

 

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