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Tag Archives: Twitter

5 Tips to Kick Start Your Marketing Strategy

A good #marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to your website’s user experience. Unfortunately, many small- and medium-sized businesses approach marketing projects from a tactical standpoint, taking a responsive approach rather than a proactive one, and tackling projects as they come. B2B marketers must focus their marketing …

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10 Simple Things to Make Your Website User-Friendly | Inc.com

Yesterday, I needed to make a Skype call. My computer is new, so I needed to download Skype again and enter my password. Easy enough, except I couldn’t remember my password. I tried multiple times and then gave up and did a password reset. When I went to put in my new password, the guidelines popped up: Capital letters, lower …

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Using Experiential Marketing to Bring in Leads

#Marketing is a complex game, that no one has completely figured out. Often, it seems like the trends keep changing on a monthly basis, and it’s hard for anyone to keep up with what people want. Therefore, it’s sometimes better to experiment with your marketing to attract customers, as opposed to taking a more familiar route. If you’re eager to …

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The do’s and don’ts of being an ethical start-up – Small Business

It can be a great selling point, and it can show potential clients that you are a trustworthy business with a strong moral compass, exactly the kind of company that would be great to work with. A great thing about start-ups is that they have the chance to take an entirely green approach to business. Unlike long-established corporations that will …

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Can Sales Really Create Value?

In the post, Leanne hits head on what too many salespeople miss about value. We tend to think of value and value proposition in our terms. Instead, it’s the customer that defines value! For us to be effective in engaging the customer it’s critical to understand their value drivers, positioning our value in the context of what’s important to them. …

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5 Suggestive Selling Techniques For Better Customer Experiences

You know the ones I’m talking about – where the #sales associate sprays fragrance in your face as a form of greeting. Where associates magically appear beside you to show you electronics you aren’t interested in or to squirt hand cream on you that you don’t want to try. Where you duck and weave your way through a gauntlet of …

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Your Facebook Advertising Has a New Match Made in Heaven

We live in a technology-driven world and it’s gone mobile. As digital marketers, we’re very familiar with the mantra that our #marketing campaigns need to be optimized for mobile on every digital channel, from search to social to our website. It’s a valid notion considering we’ve surpassed the mobile tipping point. Mobile device usage now accounts for 60% of time …

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3 Damage-Control Strategies to Keep a Setback From Becoming a Disaster

I’m writing this little article from seat 4B on a Delta flight from Milwaukee to Tel Aviv, Israel. I’m going to consult at an incredible company. The fact that I am having a pleasant conversation in first class with a salesman from Microsoft (he’s sitting next to me) is a small miracle. I had a service based business in the …

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9 Inspiring Lessons From the Best Interactive Content Makers

Interactive content is great. It’s a known fact. Quizzes, polls, surveys, and assessments drive traffic and sustain engagement. What’s even better, well-created interactive content generates leads and gets self-declared extra data. See the best practices below. Find new ideas and accelerate your #marketing communications.… Community members with this coveted icon have been on a streak of activity for at least …

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6 Landing Page Copywriting Principles for More Conversions

Sound familiar? Marketers everywhere work tirelessly to optimize their landing pages, hoping for high conversion rates. They employ A/B tests, switch up button colors, and play with page length. But are they paying enough attention to what’s actually written on the page? Great landing page copywriting leads to conversions. The words on the screen let you have a conversation with …

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