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Tag Archives: Snapchat

How to Create Dynamic Social Content | Marketing Insider Group

Segmentation is a method of dividing your visitors into specific groups and customizing both your content and the user experience for each segment. For example, if you have an ecommerce website, you could offer a different experience and content for a returning customer who has recently made a purchase than you would for a new customer, or a customer who …

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Facebook Borrows Key Feature from Snapchat to Help Brands and Customers Connect – Brian Solis

Did you know that 900 million people use #Facebook Messenger every month? Beyond everyday conversation, Facebook sees a promising opportunity for businesses. In fact, over one billion messages are sent between people and businesses on Messenger each month.   The team at Facebook aims to help businesses benefit from further promoting their presence on the platform  in addition to traditional forms of contact. …

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How To Use Peach For Marketing – GetResponse Blog – Email Marketing Tips

A few weeks ago, the late, great Kerry Butters wrote a post for GetResponse entitled ‘2 New Social Networks To Consider For 2016’. The piece was aimed at content and #social media marketers who were looking to broaden their horizons as we ventured into the new year. It took into consideration two relatively new social networks that were causing a …

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How to use visual social media – part two: Tumblr and Snapchat | Search Engine Watch

Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be done with visual media.   Nowhere is this more true than in #social media, where having a good visual strategy can be key to taking advantage of #marketing and promotional opportunities.   In recent years, the …

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RIP TweetDeck for Windows: App to sunset on April 15

Those familiar with TweetDeck know that they’d have to log into TweetDeck separately on top of logging into #Twitter.com (or vice versa). For now, moving between both apps no longer requires logging into both separately; after all these years, the cookies are finally being shared across platforms.   TweetDeck is not being completely phased out, but to keep the experience …

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3 Qualities to Look for in a Social Media Influencer

Of course, a seemingly endless supply of influencers can be found across popular social platforms like #Instagram, #Snapchat, #Twitter and Vine. But your task to be choosy: Here are three qualities to look for as you identify potential influencers to help market your brand.   Looking solely at follower count is a common mistake that leads to a poorly performing influencer #marketing …

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A day of reckoning for digital display advertising?

#Facebook recently announced that its efforts to build a demand-side platform (DSP) leveraging its Atlas and LiveRail technologies had not gone exactly as planned, and that it would no longer focus on trying to programmatically sell digital display ad inventory.   What Facebook discovered in its testing was that the quality of DSP ad inventory isn’t up to Facebook standards. …

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