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Tag Archives: SME

The Fundamentals Of Marketing Automation For SMEs – GetResponse Blog

#Marketing automation is a hot trend in the industry, and has been for some time (see the graph of marketing automation search volumes below). It opens up massive opportunities for businesses of all shapes and sizes, but the ones capitalising on it most effectively have mostly been larger organisations with the resources to implement big projects. Often, smaller businesses get …

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Email Segmentation: Boosting Our Open Rates One Send At A Time

Every month, you see a new “email is dead” blog post, or a new “email-killer.” And every month, product updates, newsletters, and discount coupons continue to flood my inbox. We started restructuring our email #marketing strategy a few months ago. We realized that although potential customers are interested in marketing, they aren’t all interested in the same kinds. They’re motivated …

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How To Get More Reach For Your Content With Distribution Platforms

Inbound #marketing can take time, so don’t get down on yourself if things aren’t panning out the way you hoped they would just yet. The results can stack up over time, so you have to be patient and consistent with your marketing efforts. With that in mind, it might be a good time to start thinking about paid media. Distribution …

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5 Content Marketing Failures Your Business Needs To Avoid

#Content marketing is absolutely everywhere, from #social media to business blogs and everything else in between. But with so much content out there, it’s important to get it right otherwise you risk losing your content beneath all of the competition. When you create content, you need to do so specifically with your audience in mind. Otherwise, their attention will not …

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What Is Quality Content From Google’s Point Of View

Content is and will remain the top priority for online #marketing. Even if you run PPC or other ad campaigns, #content marketing is the best way to get quality visits to your sites, and it can be done entirely for free. Yet there is a great deal of variation in what marketers define as “quality content.” Some believe it can …

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Growth Doesn’t Happen By Accident: 4 Business Growth Principles

Growth doesn’t happen by accident. Last year I began a journey. A journey to transform my side business into an agency. While I have been in the online #marketing sphere since 2009, I never really gave it my all and just let business happen. 2015 brought a lot of change for me both personally and professionally. These changes forced a …

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6 Strategies That Will Increase Your Social Media Content 100% With Only 50% Effort

You must expend a lot of effort to make content go viral on #social media because it has to be innovative, relevant, and catchy. #Content marketing is the most important part of social media without which it will be challenging to get leads, user engagement, and business contacts. Without good content, it is almost impossible to conduct a social media …

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The Power Of Hashtags On Twitter [Infographic]

I remember the day #Twitter joined #Facebook in the world of #social media. Ever since March 2006, Twitter has been my favourite social network without question. Whilst I enjoy using #Instagram, #Pinterest and #LinkedIn; Twitter is where I chose to engage with my audience, and vice versa. When you talk about hashtags on social media, most users would first think …

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The 10 Greatest Social Media Advertising Tips for Content Marketers

Changes to #Google’s search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets. Organic reach in #social media? It’s pretty much dead. Half of all content gets zero shares, and less than 0.1 percent will be shared more than 1,000 times. And #Facebook just announced that …

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9 Pieces of Essential Website Advice for Digital Marketers

Whether you realize it or not, your website is the cornerstone of all your #marketing efforts, and the one member of your team that promotes your business 24/7. But in the world of marketing today, there are so many different things you need to be concerned with on your website: marketing automation, conversion rate, personas, design, UI, UX, SEO, PPC, …

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