Home » Tag Archives: Small Businesses

Tag Archives: Small Businesses

How to Make Your Facebook Page the Gateway to Sales

#Facebook contests provide an enormous range of benefits and an excellent return on investment. To start, they give people a reason to connect with your page, and if the prize or incentive is a great one, they’ll share it with their friends too. More eyes on the prize, literally, is a good thing.   Second, the customers that enter your …

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Are You Getting Marketing Analytics Wrong?

The problem is that correlation is different from causation. Correlation is when two or more things or events tend to occur at about the same time and might be associated with each other, but aren’t necessarily connected by a cause/effect relationship.Dr. Wheeler, Carson-Newman University   Now, don’t go jumping up and down calling me every bad name in the book. …

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4 Powerful (Yet Subtle) Tactics to Target Content to the Right People

But it’s not about blogging for high volume keywords or #advertising to broad markets. Content that converts guides an audience through a journey with your product as its final destination.   As a content marketer, you need to transform your strategy into a systematic approach and use your words to create conversion powerhouses. I’m not talking about how your brand …

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Find New Prospects For Your Personal Brand With Twitter

How can you take advantage of #Twitter and drive more conversions? By using existing free features including the Advanced Search function to learn more about your brand’s community.   Attracting new connections and engaging with your community is easy to do on this top social network with the right focus and engagement in place. Once your personal brand has established …

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How To Boost Add-To-Cart Rates For New Visitors And Why It Matters

Which should make this segment one of key interest for marketers. If you can your boost add-to-cart rate for new visitors, you could improve your overall ecommerce business by a pretty big margin.   And once new visitors add something to their cart, they actually convert on those sessions at a higher rate than even returning customers. That’s huge. So …

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LinkedIn InMail Best Practices

InMails are not only great for the sender, but the recipient too. #LinkedIn will protect the recipient’s contact information from the sender and give the recipient three options for responding: “Interested,” “Maybe later,” or “Not interested” along with the option to further customize the response.   Now, let’s look at writing and sending an InMail. Toggle over to your #Sales …

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How to Generate Reports Your Clients Will Actually Read

Piktochart can help with that! We’ve got the tools to help you solve some of the biggest problems facing freelancers. In addition to being the best option for creating amazing infographics, Piktochart has templates for the types of reports you want to create and your clients want to read.   If you’re looking for ways to use Piktochart to help …

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2016 Small Business Social Media Use: 5 Trends – Heidi Cohen

Concurrently, larger companies have integrated #social media into their #marketing plans. For them the cost of professionally supported social media activity and related #advertising remains low compared to the alternatives.   Here are 5 key trends for 2016 small business social media use. They’re based on UMass Dartmouth’s 2015 Inc. 500 research findings. (BTW, here’s #small businesses social media use in …

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Twitter’s Jack Dorsey: 140-character limit is staying

“It’s staying,” Dorsey said in response to Lauer asking specifically about the 140-character limit. “It’s a good constraint for us and it allows for of-the-moment brevity.”   When Lauer followed-up by asking “You’re not changing anything?,” Dorsey told him, “We’re changing a lot. We’re always gonna make #Twitter better.” After that, Dorsey reiterated one more time that tweets would remain …

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How These 4 SEO Trends Can Benefit Brands in 2016

A marketable content is a blog or an article with value. Such contents offer information, anticipate questions from readers, answer those questions so their confusions are resolved and most importantly, give them a clear roadmap of what actions they need to take.   When you write value-oriented content, it gets shared across social channels, giving exposure to your site as …

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