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Tag Archives: seo

5 Tips to Kick Start Your Marketing Strategy

A good #marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to your website’s user experience. Unfortunately, many small- and medium-sized businesses approach marketing projects from a tactical standpoint, taking a responsive approach rather than a proactive one, and tackling projects as they come. B2B marketers must focus their marketing …

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The Ultimate List of Time Management Tips for Digital Marketers

They’re all worth approximately $37 billion – which is also roughly how much unnecessary meetings cost the United States economy every single year in wasted productivity. Although some meetings are crucially important, many are not. Despite this, we still spend between 35-50% of our time in meetings (and even more if you’re in senior management), sitting around nodding awkwardly at …

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Using Experiential Marketing to Bring in Leads

#Marketing is a complex game, that no one has completely figured out. Often, it seems like the trends keep changing on a monthly basis, and it’s hard for anyone to keep up with what people want. Therefore, it’s sometimes better to experiment with your marketing to attract customers, as opposed to taking a more familiar route. If you’re eager to …

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The do’s and don’ts of being an ethical start-up – Small Business

It can be a great selling point, and it can show potential clients that you are a trustworthy business with a strong moral compass, exactly the kind of company that would be great to work with. A great thing about start-ups is that they have the chance to take an entirely green approach to business. Unlike long-established corporations that will …

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Can Sales Really Create Value?

In the post, Leanne hits head on what too many salespeople miss about value. We tend to think of value and value proposition in our terms. Instead, it’s the customer that defines value! For us to be effective in engaging the customer it’s critical to understand their value drivers, positioning our value in the context of what’s important to them. …

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5 Suggestive Selling Techniques For Better Customer Experiences

You know the ones I’m talking about – where the #sales associate sprays fragrance in your face as a form of greeting. Where associates magically appear beside you to show you electronics you aren’t interested in or to squirt hand cream on you that you don’t want to try. Where you duck and weave your way through a gauntlet of …

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Your Facebook Advertising Has a New Match Made in Heaven

We live in a technology-driven world and it’s gone mobile. As digital marketers, we’re very familiar with the mantra that our #marketing campaigns need to be optimized for mobile on every digital channel, from search to social to our website. It’s a valid notion considering we’ve surpassed the mobile tipping point. Mobile device usage now accounts for 60% of time …

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6 Landing Page Copywriting Principles for More Conversions

Sound familiar? Marketers everywhere work tirelessly to optimize their landing pages, hoping for high conversion rates. They employ A/B tests, switch up button colors, and play with page length. But are they paying enough attention to what’s actually written on the page? Great landing page copywriting leads to conversions. The words on the screen let you have a conversation with …

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Stop Whining and Embrace Social Media for Business

You heard me. #Social media works for #marketing businesses online – yes, even your super-niche B2B business. It works for huge markets made up of millions of people, and it works for markets as low as a few thousand people. If you’ve already tried social media and it didn’t work, it’s probably due to you approaching it the wrong way. …

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How to Make the Most Out of an Autoresponder

A professional website is just the first step to building more leads for your personal brand. In order to be effective you need to have a system in place that allows you to nurture your prospects. After capturing names and email addresses you will want to create an effective email campaign that ensures these new subscribers are not lost after …

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