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Tag Archives: Sales

10 Simple Things to Make Your Website User-Friendly | Inc.com

Yesterday, I needed to make a Skype call. My computer is new, so I needed to download Skype again and enter my password. Easy enough, except I couldn’t remember my password. I tried multiple times and then gave up and did a password reset. When I went to put in my new password, the guidelines popped up: Capital letters, lower …

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The Ultimate List of Time Management Tips for Digital Marketers

They’re all worth approximately $37 billion – which is also roughly how much unnecessary meetings cost the United States economy every single year in wasted productivity. Although some meetings are crucially important, many are not. Despite this, we still spend between 35-50% of our time in meetings (and even more if you’re in senior management), sitting around nodding awkwardly at …

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Can Sales Really Create Value?

In the post, Leanne hits head on what too many salespeople miss about value. We tend to think of value and value proposition in our terms. Instead, it’s the customer that defines value! For us to be effective in engaging the customer it’s critical to understand their value drivers, positioning our value in the context of what’s important to them. …

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5 Suggestive Selling Techniques For Better Customer Experiences

You know the ones I’m talking about – where the #sales associate sprays fragrance in your face as a form of greeting. Where associates magically appear beside you to show you electronics you aren’t interested in or to squirt hand cream on you that you don’t want to try. Where you duck and weave your way through a gauntlet of …

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Your Facebook Advertising Has a New Match Made in Heaven

We live in a technology-driven world and it’s gone mobile. As digital marketers, we’re very familiar with the mantra that our #marketing campaigns need to be optimized for mobile on every digital channel, from search to social to our website. It’s a valid notion considering we’ve surpassed the mobile tipping point. Mobile device usage now accounts for 60% of time …

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3 Damage-Control Strategies to Keep a Setback From Becoming a Disaster

I’m writing this little article from seat 4B on a Delta flight from Milwaukee to Tel Aviv, Israel. I’m going to consult at an incredible company. The fact that I am having a pleasant conversation in first class with a salesman from Microsoft (he’s sitting next to me) is a small miracle. I had a service based business in the …

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6 Landing Page Copywriting Principles for More Conversions

Sound familiar? Marketers everywhere work tirelessly to optimize their landing pages, hoping for high conversion rates. They employ A/B tests, switch up button colors, and play with page length. But are they paying enough attention to what’s actually written on the page? Great landing page copywriting leads to conversions. The words on the screen let you have a conversation with …

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Stop Whining and Embrace Social Media for Business

You heard me. #Social media works for #marketing businesses online – yes, even your super-niche B2B business. It works for huge markets made up of millions of people, and it works for markets as low as a few thousand people. If you’ve already tried social media and it didn’t work, it’s probably due to you approaching it the wrong way. …

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3 Ways to Declutter Your Mental Workspace

Anyone who has built a business or worked in the startup industry knows that staying focused and refreshed is key to success. While you learn plenty of useful skills in business schools, nobody teaches you how to remain focused in the high-pressure environment. After several years spent building my own businesses, I’ve found a few ways to stay sharp and …

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The Importance of Your Website’s Terms and Conditions

Have you ever stopped and considered the importance of your websites terms and conditions section? You know – that tiny section in the footer of your website, that you’re convinced no one even reads. Perhaps you have received a few emails from a corporation notifying you that their terms and conditions have been updated. What is so important about terms …

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