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Tag Archives: marketing strategies

5 Tips to Kick Start Your Marketing Strategy

A good #marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to your website’s user experience. Unfortunately, many small- and medium-sized businesses approach marketing projects from a tactical standpoint, taking a responsive approach rather than a proactive one, and tackling projects as they come. B2B marketers must focus their marketing …

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10 Simple Things to Make Your Website User-Friendly | Inc.com

Yesterday, I needed to make a Skype call. My computer is new, so I needed to download Skype again and enter my password. Easy enough, except I couldn’t remember my password. I tried multiple times and then gave up and did a password reset. When I went to put in my new password, the guidelines popped up: Capital letters, lower …

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The Ultimate List of Time Management Tips for Digital Marketers

They’re all worth approximately $37 billion – which is also roughly how much unnecessary meetings cost the United States economy every single year in wasted productivity. Although some meetings are crucially important, many are not. Despite this, we still spend between 35-50% of our time in meetings (and even more if you’re in senior management), sitting around nodding awkwardly at …

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6 Best Practices For More Effective Direct Mail Campaigns

The data is clear – engaging your customers where they want to be engaged in multiple formats improves response rates and the effectiveness of campaigns across every channel. This approach is the core of most #marketing strategies nowadays. B2B marketers leverage multiple channels and consistent messaging across each touchpoint in the buyer’s journey to deliver a truly personalized and integrated …

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Create a Review Generating Machine in 3 Easy Steps

In today’s marketplace you will find a variety of tools and advice that yield all kinds of results. As a business owner it can be hard to know what advice to listen to and implement within your business model. The general consensus is the same though, the more good reviews I can get from my customers – the more new …

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Email Segmentation: Boosting Our Open Rates One Send At A Time

Every month, you see a new “email is dead” blog post, or a new “email-killer.” And every month, product updates, newsletters, and discount coupons continue to flood my inbox. We started restructuring our email #marketing strategy a few months ago. We realized that although potential customers are interested in marketing, they aren’t all interested in the same kinds. They’re motivated …

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8 Companies That Get Content Marketing

You can always tell when their heart isn’t in it. Part of that is due to general quality and consistency in posting. But mostly it’s a feeling; they just aren’t trying understanding their own brand, and it comes through. Travel сontent is very hit and miss genre. It has such a specific purpose, and requires first-hand experience (sometimes live experience) …

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Blurred Lines: Integrated PR and Content Marketing Amplify Your Business Goals

Robin Thicke’s song may have been last year’s summer anthem, for some at least, but the connotation is right on when it comes to the blurred lines we see across #content marketing and PR. In the past, marketers drew a deep line in the sand between the two tactics, and even still the debate continues with professionals uncertain if one …

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Email Segmentation: Boosting Our Open Rates One Send At A Time

Every month, you see a new “email is dead” blog post, or a new “email-killer.” And every month, product updates, newsletters, and discount coupons continue to flood my inbox. We started restructuring our email #marketing strategy a few months ago. We realized that although potential customers are interested in marketing, they aren’t all interested in the same kinds. They’re motivated …

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6 Warning Signs Your Email Marketing Is Scaring Away Subscribers

In fact, its stake in the success and failure of an online business is growing larger every day. That’s why every online marketer is focusing on building a large email list. After all, the bigger the list, the more the conversions, given that you are not spamming your customers. It’s tempting to assume that sending more emails will increase the …

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