Home » Tag Archives: Google Analytics

Tag Archives: Google Analytics

How to Create Dynamic Social Content | Marketing Insider Group

Segmentation is a method of dividing your visitors into specific groups and customizing both your content and the user experience for each segment. For example, if you have an ecommerce website, you could offer a different experience and content for a returning customer who has recently made a purchase than you would for a new customer, or a customer who …

Read More »

Are You Getting Marketing Analytics Wrong?

The problem is that correlation is different from causation. Correlation is when two or more things or events tend to occur at about the same time and might be associated with each other, but aren’t necessarily connected by a cause/effect relationship.Dr. Wheeler, Carson-Newman University   Now, don’t go jumping up and down calling me every bad name in the book. …

Read More »

13 Ways to Combat Shopping Cart Abandonment

Admittedly, this scenario is… unlikely. However, this happens all the time in the world of ecommerce. Despite your best-laid plans, users visit your site, start shopping, then close the tab so they can watch the latest trailer for Season 6 of Game of Thrones, never to return.   Shopping cart abandonment is one of the most crucial problems for online …

Read More »

6 Ways To Spring Clean Your Content

Apply that same spring cleaning principle to your content! Set some time aside this month to take a look at your current content strategy and consider how you might improve it moving into the spring and summer months.   1. Conduct a content audit.A content audit sounds like a scary undertaking and while the process can be a bit long …

Read More »

How to Build a Successful Blog as a Busy Person

I can’t tell you the number of times I was asked how in the world I was able to do all of that while maintaining my sanity. This is something MANY bloggers struggle with.   Contrary to popular opinion, multitasking is inefficient. Researchers at the Institute of Psychiatry at the University of London have demonstrated that multitasking lowers IQ more …

Read More »

How Neuromarketing Can Make Visitors Favor Your Offer

In football, baseball or soccer, the trick is to psyche out the other team. In the game of e-commerce, your goal is to apply methods researched in psychology studies that probed the human brain for what influences, guides and otherwise entices shoppers.   Using these two principles, you can design websites with a positive user experience using color and other …

Read More »

Google Launches Autotrack To Help Sites Get More Out Of Universal Analytics

The autotrack library “attempts to leverage as many Google Analytics features as possible while requiring minimal manual implementation. It gives developers a foundation for tracking data relevant to today’s modern web,” explains Philip Walton, developer programs engineer at Google in the blog post announcing the launch. Autotrack offers a collection of Universal Analytics plugins that can be enabled collectively or individually. Autotrack …

Read More »