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Tag Archives: Content Marketing

The Ultimate List of Time Management Tips for Digital Marketers

They’re all worth approximately $37 billion – which is also roughly how much unnecessary meetings cost the United States economy every single year in wasted productivity. Although some meetings are crucially important, many are not. Despite this, we still spend between 35-50% of our time in meetings (and even more if you’re in senior management), sitting around nodding awkwardly at …

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Using Experiential Marketing to Bring in Leads

#Marketing is a complex game, that no one has completely figured out. Often, it seems like the trends keep changing on a monthly basis, and it’s hard for anyone to keep up with what people want. Therefore, it’s sometimes better to experiment with your marketing to attract customers, as opposed to taking a more familiar route. If you’re eager to …

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Can Sales Really Create Value?

In the post, Leanne hits head on what too many salespeople miss about value. We tend to think of value and value proposition in our terms. Instead, it’s the customer that defines value! For us to be effective in engaging the customer it’s critical to understand their value drivers, positioning our value in the context of what’s important to them. …

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5 Suggestive Selling Techniques For Better Customer Experiences

You know the ones I’m talking about – where the #sales associate sprays fragrance in your face as a form of greeting. Where associates magically appear beside you to show you electronics you aren’t interested in or to squirt hand cream on you that you don’t want to try. Where you duck and weave your way through a gauntlet of …

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Your Facebook Advertising Has a New Match Made in Heaven

We live in a technology-driven world and it’s gone mobile. As digital marketers, we’re very familiar with the mantra that our #marketing campaigns need to be optimized for mobile on every digital channel, from search to social to our website. It’s a valid notion considering we’ve surpassed the mobile tipping point. Mobile device usage now accounts for 60% of time …

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6 Landing Page Copywriting Principles for More Conversions

Sound familiar? Marketers everywhere work tirelessly to optimize their landing pages, hoping for high conversion rates. They employ A/B tests, switch up button colors, and play with page length. But are they paying enough attention to what’s actually written on the page? Great landing page copywriting leads to conversions. The words on the screen let you have a conversation with …

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Stop Whining and Embrace Social Media for Business

You heard me. #Social media works for #marketing businesses online – yes, even your super-niche B2B business. It works for huge markets made up of millions of people, and it works for markets as low as a few thousand people. If you’ve already tried social media and it didn’t work, it’s probably due to you approaching it the wrong way. …

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The Importance of Your Website’s Terms and Conditions

Have you ever stopped and considered the importance of your websites terms and conditions section? You know – that tiny section in the footer of your website, that you’re convinced no one even reads. Perhaps you have received a few emails from a corporation notifying you that their terms and conditions have been updated. What is so important about terms …

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How Is It That ‘Business Development’ Isn’t Sales?

Once I was sitting in Las Vegas at a table and a woman sat across from me who was working in the aviation industry. I told her that the man two tables over, sitting behind her with the glasses and the $3,000 suit, he’s in the market for a plane right now. I told her his name, that he’s qualified, he’s in …

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Marketing Strategy & Email Signature Best Practices

Like traditional, written business correspondences, business emails often finish with a closing word or phrase, the sender’s name and sender’s title. Additionally, where a business letter or letterhead might contain contact information at the top of a correspondence, an email may include a variety of other relevant contact information below the closing. Known as an email signature, this block at …

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