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Pinterest Search – 11 Smart Places to Use Keywords for Better SEO

While there are many elements that influence your search ranking on Pinterest, perhaps the simplest to work with is keywords. Keywords do matter on Pinterest. Full disclosure – I did go in to this thinking there would be an even stronger correlation between results/rankings and keywords than I actually found. Looking at the top 10 or so pins for a search and the content they link to turned up a curious mix of partial matches, related terms and one very mysterious promoted pin. Not one single top 10 result had the exact key word string everywhere it should matter. I’m officially surprised!

 

Pinterest is a search and discovery engine. It’s designed to help us find not just what we think we want, but also to find something new and wonderful. Search results clearly show a preference for answering “intent” versus a strict interpretation of the actual words we enter in search. Looking for “gifts for new moms”? You’ll probably see baby shower gifts, gifts for dads, recipes for meals you can bring to new moms. So, what you’re looking for, but also what you might not know you’re looking for. You’ll also get different results depending on when you search (Pinterest does not want to serve up the same old pins to you every time), who you follow, and what your interests are.

 

Still, keywords do matter, and because of all the factors that will improve your search ranking on Pinterest, that element is probably the most in your immediate control, you might as well put to work for you!

 

A search for “how to recover from a running injury” returned exactly the same results as “how to recover from running injuries.” But, a search for “travel with my dog” and “travel with my dogs” did bring up slightly different results. Interestingly, two searches minutes apart for “travel with my dog” also brought up slightly different results (one of the factors in ranking is current engagement, apparently it changes fast). So, does it matter? It doesn’t seem to, especially when my first result on “dogs” brought up a pin with only the singular “dog” and my first result for “dog” included both singular and plural in the description. So, if both apply to your content, use both and don’t sweat it.

 

Let’s talk about Pinterest SEO. That’s right – while Pinterest boards and profiles can get ranked by Google, we’re talking about on-Pinterest searches. Want to be found in a keyword search on Pinterest? Of course you do! That’s how people who don’t yet follow you find your content! The number of searches users perform is rising steadily and we all know that pinners visit websites, join mailing lists, repin to visit later, and spend money on things they discover on Pinterest!

Let’s talk about Pinterest SEO. That’s right – while Pinterest boards and profiles can get ranked by Google, we’re talking about on-Pinterest searches. Want to be found in a keyword search on Pinterest? Of course you do! That’s how people who don’t yet follow you find your content! The number of searches users perform is rising steadily and we all know that pinners visit websites, join mailing lists, repin to visit later, and spend money on things they discover on Pinterest!

 

 

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