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Pinterest Ads Manager: How to Promote Your Pins Using Pinterest’s New Advertising Tools

Pro tip: Pins that are performing well organically can be great ones to promote. TO discover which of your Pins are performing the best you can check your analytics to see top Pins, most-clicked on and most-repinned.

 

P.S. Did you know Buffer Awesome and Buffer for Business customers can post and schedule to Pinterest through Buffer? Find out more and get started here.

 

These tools give businesses new ways to promote their content and advertise on Pinterest. Around three-fourths of the content on Pinterest comes from businesses already and opening up their ads product to all SMBs feels like a great way to enable businesses to get the right content in front of the right people.

 

Pinterest users regularly save their favorite Pins (including adverts!) to their own boards, and as such, Promoted Pins generate lots of impressions and engagements as they get resurfaced time and time again. The data shows advertisers who use the Pinterest Ads Manager received an average of 20% more (free) clicks in the month after the start of a Promoted Pins campaign.

 

Pro tip: If you have a specific timeframe and budget in mind for your campaign, you could take your total budget, divided by the number of days your campaign will be live to work out your exact daily budget. For example, A $200 campaign spread over 10 days would work out at $20 per day.

 

 

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