Home » Business » Key 2016 Content Curation Trends: Are You Keeping Up? – Heidi Cohen

Key 2016 Content Curation Trends: Are You Keeping Up? – Heidi Cohen

In part, this is attributable to the exponential growth of content available. Yet the high value, quality content your target audience actively seeks is hard to find. It’s lost in the sea of mediocre, me-too information flowing through their various information streams.

gets 28% of budget (not including headcount!) Further, 51% of marketers expect their 2016 content budget to increase. More marketing budget translates to increased need to show results.

Content curation offers content marketers a non-promotional way to establish thought leadership, attract targeted audience, and effectively utilize content resources. Together these activities enable marketers to achieve business objectives cost effectively.

Content curation grows up to support your content strategy. As a part of your content marketing, document your content curation strategy and integrate it into your overall documented editorial mission.

Content curation contributes to content creation. Content curation fills your editorial calendar with a combination of new, standalone content and enhanced existing content.

Content curation extends content promotion.  Therefore, select your content curation topic with care. Like other forms of content marketing, content focus and publishing consistency matter. Use owned, and third party platforms to maximize your content curation reach and build your base.

Publishing curated content saves your team time. They can use this time to make their own original content better and more likely to rise above the noise.

But more importantly, curating content enables them to be perceived as a trusted resource since they provide the much-needed content filters their audience needs.

Becoming a resource on a subject can be achieved through aggregation. You simply bring together content of interest and warehouse it in a single, accessible location online. Over time you’ll become the starting point for anyone interested in that topic online.

As a result, the curators who will rise to the top will not only need to bring together the best content, but also to add their own “human touch” or perspective to the content they curate through annotation.

As content marketing matures, curation will serve as a fundamental element of research. But ultimately, marketers will need to be able to back up their claims with their own data, examples and insight.

While there’s certainly been a significant rise in the number of businesses that now consider content curation to be a viable means of creating the content they need, mostly I’ve noticed some small, yet positive changes when it comes to the techniques they are using.

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As the customer becomes more savvy about what experiences should exist, marketers must start to redefine what context is and differentiate a contextual experience from a clever campaign.

This on-demand webinar includes discussion by marketing experts on the advancement of the contextual customer experience. Beyond campaigns and beyond CRM, this discussion will focus on the new meaning of context as it relates to the customer and the business.

In part, this is attributable to the exponential growth of content available. Yet the high value, quality content your target audience actively seeks is hard to find. It’s lost in the sea of mediocre, me-too information flowing through their various information streams.

 

Biz-E is the Business Start Up Magazine from Mind Your Own Business UK – The fastest way to start a business. None traditional, non conformist, rebels on a mission. Find us at http://www.mindyourownbusinessuk.com

All our posts are curated for you by the guys at http://www.mindyourownbusinessuk.com  we scour the web finding posts to enhance your small business and improve your day-to-day. The Mind Your Own Business Revolution; agitate dinosaurs, avoid extinction and evolve your business.

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