Home » Business » Instagram Spotlights vs Snapchat Stories vs Twitter Moments | TechCrunch

Instagram Spotlights vs Snapchat Stories vs Twitter Moments | TechCrunch

But how do they feel and what do they do best? Last night we got a rare chance to directly compare Spotlights, Snapchat Live Stories, and Moments since they all featured The Grammys. Here’s a look at their strengths, opportunities, and shortcomings.

 

Instagram stays true to its success theater with Spotlight. The recently launched feature is linked to from atop the feed and promoted heavily on the Explore page (swipe right at the top if you don’t see it). Instagram Spotlights displays an auto-advancing feed of video clips around a theme, artist or, in this case, a live event. You can swipe up to see the next clip or let them slide into place at its own pace.

 

For the Grammys, Instagram puts you in the shoes of the world’s luckiest photographer amidst all the extravagance. You’ll see 55 clips like pop starlet Ariana Grande waving “hi Instagram!”, Taylor Swift and her friends freaking out in their dressing room when she finds out she won an award, and a close-up of Lady Gaga getting David Bowie makeup.

 

At its best, Instagram’s Grammys Spotlight shows you the best moments that weren’t on TV. Yet they’re often polished or impressive enough that they’d fit there as little vignettes before commercial breaks. It’s about the visuals, just like Instagram, so Spotlight sticks to high-definition video the whole way through. The experience feels crisp and alive without being rushed.

 

There is a battle raging for curated supremacy. When big things happen, each of these apps wants to be where you see the best of and behind the scenes. They’ve all created their own features that take the work off your hands. Just sit back and watch, swipe or scroll.

There is a battle raging for curated social media supremacy. When big things happen, each of these apps wants to be where you see the best of and behind the scenes. They’ve all created their own features that take the work off your hands. Just sit back and watch, swipe or scroll.

 

 

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