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How Webinars Can Fit Into Your Email Strategy

According to a survey conducted by the team over at the webinar service, ReadyTalk, clients who ran webinars saw 20-40 percent of registrants turn into qualified leads. Think that was impressive? They also found that prospects were 60 times more likely to convert when clients supplemented those webinars with post-webinar emails.


Funneling your webinar attendees and registrants into an email list is the perfect way to get a recording of your webinar out to people who may have missed it, skipped out early, or simply want a replay of your presentation. It’s also great for extending the conversation you had with your audience during the webinar, even long after it ended.


The above steps assume you’ll be creating a new list for your webinar audience. If you’re planning to add them to an existing list, just do that and skip the part about creating a separate list.


So your webinar went great; there were no hiccups and you had an active audience. Now it’s time to get those registrants/attendees into your funnel. But other than sending a recording and a thank you, what else can you offer?


Webinars are great for educating others – they help you reach out to your audience, show off your product and even interact with attendees through Q&A. But even after the webinar is over, that doesn’t mean the communication with your audience should end.



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