Home » SEO » How to Reverse Engineer Your Competitors’ SEO Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Reverse Engineer Your Competitors’ SEO Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy

It might seem obvious, but identifying your competitors can be tougher than you think. You should already have a clear idea of your direct competitors—those offering an almost identical product or service to you—but how clued in are you on your indirect or perceived competitors?

 

For example, a supermarket and mobile phone brand are indirect competitors. Supermarkets sell numerous electrical goods—including mobile phones—alongside food and beauty products, which a smartphone brand doesn’t sell. Keyword analysis will reveal your indirect competitors, helping you determine who else is ranking for the same product terms.

 

Perceived: Perceived, or “replacement,” competitors are the hardest to identify. They may not sell a similar product to you or belong to the same industry, but they compete for the same time and energy a customer might reserve to enjoy your product.

 

For example, digital camera brands now have to compete with mobile phone companies, as smartphone features have improved, eliminating the need for a separate gadget. Social listening tools and customer surveys are the best ways to identify customer interests that might conflict with your product.

 

It might seem obvious, but identifying your competitors can be tougher than you think. You should already have a clear idea of your direct competitors—those offering an almost identical product or service to you—but how clued in are you on your indirect or perceived competitors?

Standing out from the crowd can feel like a constant uphill battle, but becoming a front-runner isn’t just about originality. Sometimes, the best way to beat the competition is to scrutinize what they’re doing to determine how you could incorporate similar methods to benefit your brand.

 

 

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