If you have paid any attention to all of the “2017 Business Predictions” at all you’re well aware of the fact that the proliferation of video is EVERYWHERE.
But reality is reality.
The video revolution is real and it’s only going to continue to evolve, especially was we look ahead to Virtual Reality and its impact on content marketing.
If doing more video marketing is a goal of yours this coming year, then it’s very likely you’ve had some debate within your organization as to the types and styles of videos you’d like to offer.
This being said, one of the mistakes many companies make at first is that of throwing a single employee in front of a camera and telling them to “Go!”
Fact is, most folks aren’t good (at least at first) at talking to cameras.
Rather, we’re much more skilled at talking to humans and having human conversations.
This is why interview-style videos are some of the best and most effective ways to start a strong video marketing effort within your organization– a big part of which will fall upon the content manager (or whoever the “interviewer” is) to facilitate the interview and make it flow for the interviewee as well as the viewers.
The following video discusses this top of interview-style videos and gives you a demonstration of some of the “best practices” your interviewers should follow.
Also, keep in mind here at The Sales Lion we do extensive video marketing trainings in-house, and so if you’re looking to make this a part of your marketing initiative in 2017, contact us today to see if there is a training need we might be able to fill.
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Recommended article: The Guardian’s Summary of Julian Assange’s Interview Went Viral and Was Completely False.
Published at Tue, 03 Jan 2017 15:59:51 +0000