#Facebook contests provide an enormous range of benefits and an excellent return on investment. To start, they give people a reason to connect with your page, and if the prize or incentive is a great one, they’ll share it with their friends too. More eyes on the prize, literally, is a good thing.
Second, the customers that enter your contest are interactively engaging with your brand, which is very beneficial if you are trying to leave a memorable impression. (You are). People feel more connected to a brand if they invest some time in it.
Not only that, contests are a cool way to keep readers excited. A single Facebook contest can give you the same value for your time as dozens of pieces of content, which saves you a ton of time and effort. This can be a breath of fresh air when you are feeling inundated with blog posts and other inbound techniques.
If you’ve read any sort of #marketing contest “how-to” post before, you’ll know that offering a gimmicky prize like an iPad is a big no-no. I repeat….do not give away a free iPad.
So you’re running out of new ways to keep your Facebook page fun and engaging, and you know there has to be another way to make your page a gateway to #sales. What’s next?
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