Write like a human, ask questions, tell stories. Don’t be boring. All of this makes asking for the sale that much easier, and increases the chance you’ll get it.
Our customer’s inbox is fiercely fought over territory. And while you might win the battle (get the email), you’ll lose the war (their attention) if you don’t continue to build and deepen the relationship.
Oh! and check your links. For every one person who will let you know it didn’t work, 500 won’t. Frequently having links that 404 irritates people and they lose interest.
Stacey Herbert is an eCommerce marketing consultant and online business coach. She teaches SMB’s actionable, affordable, marketing strategies that raise credibility, increase visibility, and create customers. Visit Stacey’s Brazen Profit Lab for ecommerce advice and training.
Email marketing if done correctly, is by far, the most effective channel for 1:1 communication with subscribers, leads, and customers. But the inbox is a competitive space and standing out can be difficult. So how can you improve email marketing and send better emails?
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