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How to Generate More B2B Leads with Killer Landing Pages

It’s not enough to merely create a basic web page for your landing page. Why not? Because you want to measure each step the buyer takes in order to analyze what’s working and what’s not.

 

For example, your CTA may be getting many clicks, but the companion landing page doesn’t convince the viewer to submit your form. You’ll want to measure the number of:

 

Hubspot is the gold standard. It’s the CRM that we use here at Marx Communications. The process to create a landing page is very simple, and the analytics are built in.

 

Landing pages are easily integrated into automated workflows, so that once your automation is set up, viewers will receive custom offers based on their preferences.

 

However, clicking on a CTA is but one of the first steps in a prospect’s buying journey. In this post we’ll discuss how to generate more B2B leads with killer landing pages, including:

However, clicking on a CTA is but one of the first steps in a prospect’s buying journey. In this post we’ll discuss how to generate more B2B leads with killer landing pages, including:

 

 

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