Segmentation is a method of dividing your visitors into specific groups and customizing both your content and the user experience for each segment. For example, if you have an ecommerce website, you could offer a different experience and content for a returning customer who has recently made a purchase than you would for a new customer, or a customer who is returning after a long absence. You can also simply ask the visitor about their reason for visiting, and then route them to the webpage that best meets their needs.
It does take time and resources to create dynamic social content. If you are like most people and don’t have those things in infinite amounts, you’ll want to decide where these efforts will serve you best. Knowing that dynamic content evokes responses such as comments, shares, and answering calls to actions, your best bet might be to focus on landing pages, #social media platforms, your blog, and potentially your front page. These are the places where the time and effort that you take are going to bring you the most beneficial results.
If you use #Google Analytics or other similar tool, you can collect data on your customers that will help you to determine the things that they will find to be the most relevant to them. For one thing, analytics data will give you information on where your visitors are coming from. If they are coming in from your social media channels, it’s a good indication that the content you are offering on those channels is getting good results. That can help you determine which content to create in the future. In addition to that, your analytics data can tell you the keywords that are driving people to your website.
Unless you are #marketing to a very specific demographic group with little variation in needs or interests, forcing your social content to fit into a very narrow branding definition might be a mistake. While you certainly shouldn’t go entirely off message, different audience segments will respond better to different branding efforts. Disney television is a good example of this. They operate 3 different television channels in the United States. Each is dedicated to children who are of different ages and who have different interests. Although the content provided on the web pages created for these channels makes it clear that they are associated with the Disney brand, the logos, the color schemes, the imagery, and the content are very different.
Dynamic social content is content that evokes responses, earn shares, and meets a need. One way to determine whether or not your content is dynamic is to ask yourself if you would share that content if it came across your newsfeed. Then, take an outsider’s view and ask yourself it evokes any kind high energy emotion within you, if you would learn something new, or if you could solve a problem using the information in your content. Most importantly, dynamic content is customized to meet each of your visitors needs. The more dynamic your content is, the more shares and engagement that you will earn. Here are a few tips on creating social content that is truly dynamic.
All our posts are curated for you by the guys at http://www.mindyourownbusinessuk.com we scour the web finding posts to enhance your small business and improve your day-to-day. The Mind Your Own Business Revolution; agitate dinosaurs, avoid extinction and evolve your business.