Along with its rapid growth, comes a unique marketing opportunity for brands. And if you’re not ready to ride the wave, you are missing a big opportunity.
Now is the best time to get started with Instagram – it’s popular, fun, growing, and has huge engagement levels. Not to mention a LOT of brands aren’t making the most of it yet.
Whether you’re creating your personal profile or managing your company’s account, the following tactics will help you build an Instagram following from scratch.
You want to build a community that engages each other to create positive change; you want to drive followers to your website and convert them into paying customers.
It plays on the visual obsession of our minds, and taps into the short attention spans of a generation. A bit like a combination of Twitter and Pinterest.
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