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How To Analyze Your Content Needs

Easier said than done. Knowing you need content is not unlike moving into a new, empty house and knowing you need furniture. Of course you do. But what kind? What style? What color? What pieces for what rooms? How much do you require to be functional and practical, and how much would make things cluttered and impractical?

 

Even once you’ve boiled it down to “sofa for the living room,” you must still determine if it’s a sectional, if it has arms and if you ought to order the matching footrest.

 

Fortunately, there are are systematic ways to go about analyzing and assessing content needs. This includes determining not only what kind of content is required and in what format, but other factors, as well, including how often, when and where to reach which target audience segment effectively.

 

This might seem painfully obvious to some, but one of the most effective ways to assess content needs is to ask. Interview customers, clients and prospects about their content needs and their content consumption habits.

 

We’ve previously discussed how to conduct a content audit. Part of that process is to perform a gap analysis, a rather fancy-pants way of saying “figure out what isn’t there, then figure out how to get it in there.”

We’ve previously discussed how to conduct a content audit. Part of that process is to perform a gap analysis, a rather fancy-pants way of saying “figure out what isn’t there, then figure out how to get it in there.”

 

 

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