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How Often Should a Small Business Post on Social Media –

This post covers the previous research and suggestions concerning a few of the popular networks where you might do your social media .

 

The number of posts required per day depends directly upon the life span of the posts on any given site. Research data by SocialBakers highlights this inverse relationship. Lifespan of tweets on is incredibly shorter than other sites like where interactions with the post actually increases the visibility of a tweet. A tweet on the other hand lives for few minutes to a maximum of two hours.

 

You can arrive at optimum number of tweets for successful marketing only through experimenting with your own audience obviously. However, an interesting insight can be arrived at by looking at the data provided by Track Social which suggests that the sweet spot might be a little higher at around 5 tweets a day. But the same study also suggests that the overall engagement rate doesn’t really go down even while tweeting as high as 30-50 tweets a day, though it doesn’t match the per tweet average that peaks around 5 a day.

 

Retweets too peak at around 5 tweets a day according to the data released by the Track Social study. For example, tweeting 2-5 times a day has shown that retweets actually go up by roughly 300% compared to tweeting once a day.

 

When your social media consultant ascertain your goals and make your campaign reach out to the largest audience possible, it might be much more efficient if you know the right number of posts on social media accounts for your business.

When your social media consultant ascertain your goals and make your campaign reach out to the largest audience possible, it might be much more efficient if you know the right number of posts on social media accounts for your business.

 

 

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