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How Neuromarketing Can Make Visitors Favor Your Offer

In football, baseball or soccer, the trick is to psyche out the other team. In the game of e-commerce, your goal is to apply methods researched in psychology studies that probed the human brain for what influences, guides and otherwise entices shoppers.

 

Using these two principles, you can design websites with a positive user experience using color and other elements that promise pleasure and positive outcomes. You can trigger pain points by mentioning scarcity and offering solutions to problems.

 

People naturally gravitate toward pleasure, just like the rats studied in a 1950 research project at McGill University. The poor rats in the study keep stimulating their pleasure centers to the detriment of sleep and nutrition, finally dropping dead.

 

That brings up a natural connection to the maxim “shop til you drop.” Neuromarketers use the results of brain trackers like magnetic resonance imaging, usually called MRIs, to monitor what pleases consumers. Tracking what triggers their pleasure centers can help sellers.

 

Deadly serious about selling more products, getting more clients, gaining better brand recognition and improving your bottom line? Treat it like a game.

Deadly serious about selling more products, getting more clients, gaining better brand recognition and improving your bottom line? Treat it like a game.

 

 

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