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When the company announced the news, it said people who had early access to the feature tended to retweet and tweet more. It said the timeline is an improvement for consumers as well as for businesses and brands.
When it comes to defining the voice of your business, Twitter’s Kathy Foley says, “To be heard in the noisy environment of social media, it’s crucial to have a clear voice that channels your business’s personality. For example, is your business inspiring, playful, or a serious authority? Use language and tone that conveys the key attributes of your business.”
“Woot.com, which offers new retail deals every day, has a distinctive brand voice,” she adds. “The brand’s fun personality comes across strongly on Twitter, in both standalone Tweets and in product captions on Website Cards.”
Tapping into events is self-explanatory, though Twitter makes it a point to note that you should link your business to those in which you can in an authentic way. As they also note, events don’t have to be major things, but can be everyday occurrences, such as meals, if applicable.
Utilizing rich media, means using GIFs, photos, videos, Vines, emojis, and anything else that will draw in eyeballs and inspire engagement. Text alone is often not enough.
When it comes to hashtags, Twitter says to use consistent brand or campaign hashtags, but you can of course also tap into trends and recurring conversations via hashtag as well.
Finally, when Twitter says “celebrate your advocates,” it means simply “like” tweets about you and/or tweet and mention those who tweeted these tweets. Show some reciprocal appreciation. Not only will these people appreciate it, others likely will too, which could very well lead to more such tweets.
In case you missed it, last month, Twitter announced a new algorithmic timeline, which users can opt into. It shows users what Twitter thinks they’ll care about most at the top with the rest of the tweets appearing underneath like normal.