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Like Kevin Ryan, I’ve been urging people not to panic since this change started rolling out. Plenty of search marketers have overreacted and predicted certain doom, but there is no reason for you to do the same.
As always, Google is a zero-sum game. For everyone who wins, someone must lose. In that spirit, I’ve compiled a list of the four biggest winners and losers as a result of Google’s new desktop ad layout so far.
This change — which will see Google show up to four ads above organic search results and remove text ads completely from the right side of desktop search results — is a net positive for paid desktop search and PPC marketers. Yes, really.