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Google Launches Autotrack To Help Sites Get More Out Of Universal Analytics

The autotrack library “attempts to leverage as many Google Analytics features as possible while requiring minimal manual implementation. It gives developers a foundation for tracking data relevant to today’s modern web,” explains Philip Walton, developer programs engineer at Google in the blog post announcing the launch.

Autotrack offers a collection of Universal Analytics plugins that can be enabled collectively or individually. Autotrack is designed for properties that do not already have customized tracking code.

One of the plugins included in the autotrack library automates outbound link and form tracking. Tracking user clicks or form submissions that go offsite has always been a bit of a pain to implement, requiring code customization. With this plugin implemented, it can happen automatically.

Another plugin simplifies tracking of events, such as click events, by adding attributes to the markup, rather than having to write out an event listener in JavaScript.

The autotrack library “attempts to leverage as many Google Analytics features as possible while requiring minimal manual implementation. It gives developers a foundation for tracking data relevant to today’s modern web,” explains Philip Walton, developer programs engineer at Google in the blog post announcing the launch.

Last week, Google launched autotrack for analytics.js (aka Universal Analytics) to make it easier for marketers to get more out of Google Analytics without having to go through a big customization learning curve.

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