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Follow the rabbit and experience something new with O2.

Follow the rabbit and experience something new with O2.

 

You may or may not consider yourself a homebody, but let’s
be real. Aren’t you just the least bit interested in experiencing new things
outside of the house? Well that’s what UK mobile phone store O2 is banking on.
O2 seeks to make experiences available for those who chase
them. Or shall I say “follow” them with their #FollowTheRabbit campaign. A life size (6ft tall) rabbit will be placed in a variety of
locations. Hints to the rabbits’ whereabouts would then be posted for consumers
to tug at their experience curiosity. Upon finding one and taking a photo with
it, consumers are given access to tickets to live gigs. They’ve even partnered
with Merlin Entertainment to expand on that.
This is one of the better examples of bringing experiences
to life. I say that because it’s extremely simple and likely to be engaging.
Finding this rabbit puts the audience in the mindset by getting them outside of
the house. Hash tagging the photos puts the O2 brand top of mind. Getting
tickets to live experiences gives potential consumers a chance to have a
positive experience with the brand without even making a purchase.

It sounds like everybody wins.

(Why?)
Published at Fri, 03 Mar 2017 15:00:00 +0000

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