Facebook launched their Topics to Watch Reports in April this year in order to highlight subjects that are seeing significant mention increases amongst their user base – and with 1.79 billion users, those trends can be pretty indicative of wider shifts. Facebook’s research team identifies these rising trends based on a combination of volume, velocity and other related engagement metrics, with the idea being that they can highlight emerging topics before they become larger movements, enabling marketers to start incorporating them into their strategies as they rise, rather than missing the boat and seeming out of touch by tagging on too late.
Obviously, not every trend’s going to be relevant to your business – maybe none of them are – but if there’s one that relates, it’s worth taking note. Facebook says that up to 80% of the topics they’ve identified in this way have gone on to become more prominent trends.
So which topics are on the rise at the moment? (Click on the infographic to view a larger version)
Interesting to see ‘Copywriting’ on the list – obviously there’s been a much bigger focus on content of late, and the increased discussion of copywriting would suggest that it’s going to remain a focus moving into the new year. ‘User experience’ rates a mention too, which also shows that the discussions around improved engagement and interaction online are gaining more momentum – both topics obviously resonate very strongly with us at SMT.
Also, if you’re interested in trending topics, Pinterest has also released their listing of the top emerging trends for 2017, based on what their users have shown increased interest in this year.
You can check out the original version of Facebook’s Topics to Watch report for November here, where you can also view previous reports.
Published at Wed, 14 Dec 2016 09:30:52 +0000
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