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Facebook Now Ranks Live Videos Higher in the News Feed 

The Facebook News Feed is designed to deliver the best, most relevant content from the people and Pages you’re closest to. Even if that content was posted a few hours ago.

Facebook wants to draw attention to Live video broadcasts in-the-moment, and the data appears to show that Live content will keep users attention for longer. In a blog post, Facebook shared that people spend more than 3x more time watching a Facebook Live video on average compared to other video content.

Live video lets you share what you’re seeing in real time — whether you’re visiting a new place, cooking your favorite recipe, or just want to share some thoughts. No matter where you are, Live lets you bring your friends, family, and followers, right next to you to experience what’s happening together.

Facebook launched Live for celebrities in August 2015 and gradually started rolling it out to influencers with Verified profiles before eventually opening it up to all iOS users in January 2016. Android support followed in February.

To share live video, tap on Update Status and then select the Live Video icon. If you’d like, you can write a quick description and choose the audience that you want to share with before going live.

Rather than notify all your friends or fans when you broadcast, Facebook will only send a push notification to close friends, people who recently interacted with your Page, or those who have subscribed to your Live videos.

Mark Zuckerburg has been using a big advocate of Live and sees it as “a way for people to have a more authentic and intimate experience sharing about their lives.”

When people first started watching and sharing video, Facebook listened to user feedback to discover what signals they should follow in order to show people more of the videos they want to see and fewer of the videos they don’t.

Over time, Facebook learned that certain actions people take on a video, such as choosing to turn on sound or making the video full screen, are good signs they wanted to see that video, even if they didn’t decide to like it.

Since the Live feature has been rolled out to more users, Facebook Live video has become increasingly popular and more and more people, and Pages are creating and watching videos in real-time.

This News Feed update should mean people are more likely to see Facebook Live streams while they’re still in-progress. This provides a much more engaging experience as viewers can comment and interact with the broadcaster in-the-moment.

A compelling headline can go a long way to convincing people to tune into your broadcast. The below example from Mark Zuckerberg is a great one. Asking fans to comment to ask a question gives a clear CTA and a reason to tune in:

At some point in your broadcast, draw users attention to the subscribe button in the right-hand corner of your video. If someone taps this, they will be notified when you kick-off any broadcasts in the future.

Live video is an incredible opportunity to connect with your audience. And with its prioritization in the News Feed, it could be a great medium to break through the noise and grab attention.

Now that more and more people are watching Live videos, we are considering Live Videos as a new content type – different from normal videos – and learning how to rank them for people in News Feed. As a first step, we are making a small update to News Feed so that Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live.

Now that more and more people are watching Live videos, we are considering Live Videos as a new content type – different from normal videos – and learning how to rank them for people in News Feed. As a first step, we are making a small update to News Feed so that Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live.

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