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Ecommerce Optimization in 8 Minutes

Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with clear value proposition

Paul Cheney

Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with clear value proposition

A clear value proposition is at the heart of any business. But in the ecommerce space, where commodities are much more common, it’s incredibly difficult to compete and also be clear about the value your product brings to the market.

In this eight-minute video, Flint McGlaughlin optimizes a page submitted by Ruby of Armstrong Ceiling Solutions and talks mainly about how this page, and pages like it across the industry, can benefit from a clear, compelling value proposition.

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Paul Cheney

About Paul Cheney

Paul Cheney, Senior Partnership Content Manager, MECLABS Institute Paul helps turn raw research into easy-to-understand content for MarketingExperiments readers. He earned his B.A. in English literature from Covenant College. Before joining the MarketingExperiments team, Paul wrote grant proposals and fundraising letters for a mid-size nonprofit in New Jersey. He has also worked as a freelance Internet marketing consultant and copywriter for small businesses. In his spare time, Paul enjoys reading, writing poems and dating his wife, Callie.

Categories: Value Proposition Tags: , ,

Published at Tue, 15 Nov 2016 22:24:36 +0000

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