The fact is that if you want to diversify your traffic – that is, if you want to get your brand featured in a variety of publications and want to attract a varied audience to your site — you need to mix up your content strategy.
If you’re relying on one type of content you’re going to struggle to attract more than one type of visitor, or to get featured on more than one type of site.
I also understand that while the art of the infographic might not be “dead”, it’s certainly on the decline. “Infographic posting generally rose steadily from 2007 to 2012, where it peaked, and has begun to decline since then,” said Sarah Rapp, Community Manager at Behance. Does this mean you’re fighting a losing battle if you choose to invest in infographic design? Of course not.
This infographic from New York Magazine details the sleeping habits of history’s greatest minds. It secured coverage in Fast Co. Design, Mental Floss, and io9, amongst others.
Want to get in the New York Times? You probably shouldn’t send them an infographic. Approach them with unique, topical data, however, and you might have a way in. Looking to be featured on Buzzfeed? Lengthy lists are the way to go. #LinkedIn? You need to write long-form articles.
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