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How Generations X, Y, and Z Consume Video Content [Infographic]

How Generations X, Y, and Z Consume Video Content [Infographic] http://ift.tt/2nXltxF YouTube has over one billion users worldwide, and they all watch different types of videos every day. What’s your favorite type of video to watch on the platform? As it turns out, your video preferences may vary depending on your date of birth: Influenster surveyed nearly 8,500 YouTube users of …

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4 Steps to Creating Effective Online Videos

4 Steps to Creating Effective Online Videos http://ift.tt/2n2umRZ Getting in front of camera can be very intimidating, but it doesn’t have to be. Use these four actionable steps to create attractive business videos that resonate with your audience. 1. Develop a script. One way you can avoid stage fright on camera is by developing a script before you hit that …

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8 Key Elements Your Video Marketing Strategy Needs

8 Key Elements Your Video Marketing Strategy Needs http://ift.tt/2nPTuQc It’s probably not a surprise to you when I tell you that each year people are spending more and more time consuming digital video. So if you’ve abstained from the video marketing revolution up until now, it’s quickly becoming something that you can’t ignore. But video marketing is more than just …

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How to Create Subtitles for Online Videos

How to Create Subtitles for Online Videos http://ift.tt/2mMnWqS If content is the king, video is the queen. However, it seems that the queen has some serious aspirations to take the king’s place. Video has become everything everyone wants these days. According to CISCO, video will account for 75 per cent of all consumer internet traffic in 2017 and that number will …

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Need YouTube Views? 7 Things You Need to Do

Need YouTube Views? 7 Things You Need to Do http://ift.tt/2mjs3Lu It’s estimated that video will account for up to 74 percent of all online traffic in 2017.  That means if you aren’t using some kind of video marketing strategy, you’ll be missing the potential of nearly three-quarters of all online visitors. Of course, merely creating videos isn’t enough to guarantee success. …

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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign http://ift.tt/2mM2OVe You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can’t stop at just embedding the video on a homepage or sharing it on social media …

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The Ultimate Equipment Guide for Doing Online Video

The Ultimate Equipment Guide for Doing Online Video In this live episode, I’ll be hooking you up with the best equipment for doing online video. But before we start, there’s something very important that I have to say: The equipment doesn’t matter as much as the actual content. It doesn’t matter how professional your setup is or how much money …

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How to Make Room for Video in Your Content Strategy

How to Make Room for Video in Your Content Strategy http://ift.tt/2lq1G87 Over the past few years, marketers have become so inundated with the need to blog that we’re ignoring an exponentially more powerful medium: video. When you study the efficacy of video and the marketplace’s demand for visual content, it’s clear that video is the future of the industry. Making room for this …

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How Brands Use Video to Boost Awareness

How Brands Use Video to Boost Awareness What is brand awareness and how does it affect your larger business? As it turns out, it affects things a great deal. According to Harvard Business Review, 64% of people said that shared values were the main reason why they had a relationship with a brand in the first place. Regardless of the …

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Three Guidelines for Effective Video Marketing

Three Guidelines for Effective Video Marketing http://ift.tt/2l07MZ2 At this point, no one needs to be convinced of the power of video used within marketing. Video is eagerly consumed by all types of consumers and is an ideal way to transmit ideas that are difficult to convey with words alone. But not all videos are created equally, and the mere act …

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