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Social Media Tips And Tricks

5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing, helped us understand the psychology behind social media behaviors, and made us better marketers. To help you better understand the …

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Instagram Beginning To Look A Lot Like Snapchat

Instagram Beginning To Look A Lot Like Snapchat Instagram announced today the ability to add stickers to your posts, just like Snapchat. The stickers will be both for the consumer like Snapchat, but more importantly will also be targeted at businesses which are looking for creative ways to promote their products and services. “Now you have new ways to turn …

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5 Ways to Respond to Twitter Killing Off Lead Generation Ads

5 Ways to Respond to Twitter Killing Off Lead Generation Ads Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead …

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The Top 10 Social Marketing Influencers to Keep An Eye on in 2017

The Top 10 Social Marketing Influencers to Keep An Eye on in 2017 The Top 10 Social Marketing Influencers to Keep An Eye on in 2017 In this fast paced, cut throat industry, it pays to be on top of your game. There are plenty of industry professionals who have provided their Intel for the genetic makeup of a well-designed …

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Social Media Strategies that Fail to Render Results

An expert social media agency-Vizz Media explains that the social media platforms have emerged as a powerful tool for online branding and sales. A social media network, if used strategically, ties the various verticals of online marketing including search engine optimization and render astonishing results. However, the sad part of the story is that not too many social media agencies …

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5 Really Good Reasons to Use Twitter Ads

5 Really Good Reasons to Use Twitter Ads Is Twitter the best online advertising platform? Sometimes. While it’s true that Twitter has its problems, in certain cases and contexts, it truly is the best ad platform you’ll find, though ultimately it will depend on what you hope to accomplish. But Twitter offers some unique ad targeting features you won’t find anywhere else. These are …

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Why Instagram Matters to Marketing [Infographic]

Why Instagram Matters to Marketing [Infographic] Instagram continues to grow and expand, all the while becoming an increasingly relevant concern for more and more marketers and brands. The platform recently announced that it now has more than 600 million monthly active users, and while this latest milestone is not reflected in this new infographic from Webpage FX (it was only announced last …

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28 Experts Share Social Care Predictions for 2017: Part 1

28 Experts Share Social Care Predictions for 2017: Part 1 Social media is the first marketing channel where customers can actually talk back. This is a new concept for traditional brand marketers, who are used to being able to completely control the brand message with TV and print advertising that is akin to shouting with a megaphone. Consumers have a …

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The Most Discussed Issues on Facebook and Instagram in November [Infographic]

The Most Discussed Issues on Facebook and Instagram in November [Infographic] Facebook have released their “Hot Topics” report for November, highlighting the most mentioned topics, and who was discussing them (by demographic), across both Facebook and Instagram. So what were the key issues of focus across The Social Network for the month? (Click to access a ‘zoomable’ version). The US Presidential Election was …

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A Comparison of Snapchat and Instagram Stories [Infographic]

A Comparison of Snapchat and Instagram Stories [Infographic] Since the launch of Instagram Stories back in August, much of the discussion has been around whether the new feature will kill off Snapchat – after all, Instagram has a lot more active users and the functionality is largely identical. Or is it? To clarify exactly what Instagram has and hasn’t copied …

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