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When to create an Instagram or Snapchat story

When to create an Instagram or Snapchat story Creating “stories” – be it from the original Snapchat or the latest Instagram version, can be a great way for brands to connect with its fans and followers. But many brands tend to stray away from it, from lack of knowledge on how to best incorporate their content into short 15 second …

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Instagram Beginning To Look A Lot Like Snapchat

Instagram Beginning To Look A Lot Like Snapchat Instagram announced today the ability to add stickers to your posts, just like Snapchat. The stickers will be both for the consumer like Snapchat, but more importantly will also be targeted at businesses which are looking for creative ways to promote their products and services. “Now you have new ways to turn …

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A Comparison of Snapchat and Instagram Stories [Infographic]

A Comparison of Snapchat and Instagram Stories [Infographic] Since the launch of Instagram Stories back in August, much of the discussion has been around whether the new feature will kill off Snapchat – after all, Instagram has a lot more active users and the functionality is largely identical. Or is it? To clarify exactly what Instagram has and hasn’t copied …

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Snapchat Adds New Features Ahead of the Holidays, Including Group Chats

Snapchat Adds New Features Ahead of the Holidays, Including Group Chats Snapchat has today announced four new tools, including ‘Groups’ which enables you to add up to 16 participants to a group chat. And while the new options aren’t revolutionary, they add new elements to the Snap process that might help keep it fresh in people’s minds, particularly with Instagram adding …

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25 Snapchat Influencers Who Are Doing It Right | Inc.com

But while young people who grew up with Snapchat “get it,” for the rest of us, the service has been called the “least intuitive” for a reason. You need to use it to get it. You need to follow the right people, keep returning for a few days and understand what they’re doing right. At some point, it clicks… and …

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Facebook Borrows Key Feature from Snapchat to Help Brands and Customers Connect – Brian Solis

Did you know that 900 million people use #Facebook Messenger every month? Beyond everyday conversation, Facebook sees a promising opportunity for businesses. In fact, over one billion messages are sent between people and businesses on Messenger each month.   The team at Facebook aims to help businesses benefit from further promoting their presence on the platform  in addition to traditional forms of contact. …

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5 Snapchat Statistics That Prove Its Power | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force…..Snapchat.   To read all of the Infinite Dial findings (I very much recommend you do so) go here. The report is bursting with fascinating statistics, and not just about Snapchat, but also …

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How to use visual social media – part two: Tumblr and Snapchat | Search Engine Watch

Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be done with visual media.   Nowhere is this more true than in #social media, where having a good visual strategy can be key to taking advantage of #marketing and promotional opportunities.   In recent years, the …

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3 Qualities to Look for in a Social Media Influencer

Of course, a seemingly endless supply of influencers can be found across popular social platforms like #Instagram, #Snapchat, #Twitter and Vine. But your task to be choosy: Here are three qualities to look for as you identify potential influencers to help market your brand.   Looking solely at follower count is a common mistake that leads to a poorly performing influencer #marketing …

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How to Create & Use Custom Snapchat Geofilters For Your Brand or Business

Geofilters are overlays Snapchatters can put on their photos and videos. These overlays are specific to locations and users can only access them in the specific neighborhood or special location. Snapchat did invite users to submit their own filters, but brands were not allowed to participate. Now both brands and individuals can create their own filters to use when they …

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