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How Can Retailers Unlock the Power of Re-Engagement?

How Can Retailers Unlock the Power of Re-Engagement? Customer loyalty strategy and the art of continually engaging your best customers has been the subject of significant media airtime recently. A study from IMRG and Capgemini found that while first-time online purchases with a new brand were at a record low between May and July of 2016, repeat purchases were at an all-time high and 5% …

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Over 21,000 retailers face financial distress this Christmas

Over 21,000 retailers face financial distress this Christmas Christmas sales have done little to boost the financial performance of thousands of retailers, according to new research from business recovery consultancy, Begbies Traynor. While UK retailers continue to slash prices in a bid to attract last minute shoppers through their doors in the run up to Christmas, the benefits of these sales are …

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The Ultimate Guide to Email Marketing for Retail

In fact, in a survey by StrongView and Selligent, the area in which marketers plan to increase spend is email. 6 in 10 respondents reported planning to increase their email #marketing spending this year, the broadest consensus of all of the channels measured.   According to a recent report by Yesmail, 60% of retail marketers are using purchase behavior data …

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