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How we got a 157% increase in paid members—and more—for one of the world’s most sophisticated digital marketing publishers

How we got a 157% increase in paid members—and more—for one of the world’s most sophisticated digital marketing publishers —Some winning approaches to navigation, forms and reframing pricing —Three techniques we recommend you use for research: (i) tree testing, (ii) customer-journey mapping and (iii) likes–dislikes maps —Mastermind Sessions and the Wins Database—two ways we generate ideas —Before-and-after images of winning A/B-tests …

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