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Marketing

December, 2017

  • 10 December

    3 Trends That Will Shape Your Marketing Efforts in 2018

    3 Trends That Will Shape Your Marketing Efforts in 2018 http://ift.tt/2B2PL8w As 2017 draws to a close, it’s time to reflect on how well your marketing initiatives performed this year. In that context, we can all name some huge trends that we expected to explode — but simply didn’t. Take Snapchat: Widely expected to be the forerunner in social media and …

October, 2017

  • 21 October

    Why Do Some People Spend $1,200 on Handbags?

    Why Do Some People Spend $1,200 on Handbags? http://ift.tt/2hNLBcW Copywriting: Why Do Some People Spend $1,200 on Handbags? One of my first marketing lessons came when I was 18 years ago. I was working at a gas station and one of my co-workers came in with a brand new handbag. Everyone was making a big deal out of it because …

March, 2017

  • 30 March

    3 Marketing Tips to Help You Get More Clients

    3 Marketing Tips to Help You Get More Clients http://ift.tt/2nUBunP These days, finding new clients is definitely not an easy task, especially if you don’t have enough resources and money. Online marketing strategies change all the time, and we need to keep track of new trends on a daily basis in order to succeed with your strategy. Here are 3 …

  • 30 March

    Marketing Lessons Learned from a Life of Swag Hoarding

    Marketing Lessons Learned from a Life of Swag Hoarding It’s 10:24 p.m. on Friday night after a long week on the road talking about the Engagement Economy. Instead of relaxing, I am attempting to chalk paint V-Bot, the mascot of Marketo’s LaunchPoint partner Vidyard, in time for my son’s 5th birthday party tomorrow morning. So how on earth did I …

  • 27 March

    8 Key Elements Your Video Marketing Strategy Needs

    8 Key Elements Your Video Marketing Strategy Needs http://ift.tt/2nPTuQc It’s probably not a surprise to you when I tell you that each year people are spending more and more time consuming digital video. So if you’ve abstained from the video marketing revolution up until now, it’s quickly becoming something that you can’t ignore. But video marketing is more than just …

  • 24 March

    Sometimes nothing is better

    Sometimes nothing is better There is a required critical mass in terms of marketing. Sometimes it’s actually better to do nothing as opposed to underfunding an effort. In this conversation underfunding could mean not having enough money but it could just as easily mean not being willing to commit the time, the focus or have the discipline to honoring a …

  • 21 March

    7 Marketing Lessons You Can Learn From an Unlikely Source

    7 Marketing Lessons You Can Learn From an Unlikely Source http://ift.tt/2nD4eSD Entrepreneur has an affiliate partnership with Hurdlr so we may get a share of the revenue from your purchase. While to some people marketing seems to come naturally, for most other people it can be a pain. Pouring money into marketing is never the solution. The best way to build an …

  • 20 March

    Marketing Automation: What Your Business Needs to Know

    Marketing Automation: What Your Business Needs to Know According to our recent survey, more than 2/3 of landscaping business owners are primarily responsible for their marketing. This challenge has a solution, and it’s marketing automation. Routine activities can be automated to free you from working in your business so that you can invest more time working on it. While there …

  • 9 March

    Marketing and Artificial Intelligence: Make Your Job Robot-Proof

    Marketing and Artificial Intelligence: Make Your Job Robot-Proof “Hey, Siri! Find the nearest sushi restaurant.” New technologies are emerging and showing up in our everyday lives at a rapid rate. Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies …

  • 8 March

    The Beginner’s Guide to Small Business Marketing Online

    The Beginner’s Guide to Small Business Marketing Online http://ift.tt/2msq8Gv According to Forbes, 80-90% of consumers research purchases online before buying. Whether you’re in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital …