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Google’s Featured Snippets: How to Get Your Content to Appear

Google’s Featured Snippets: How to Get Your Content to Appear http://ift.tt/2on64mL  In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available: featured snippets. The bits of text at the top of many informational searches in Google, featured snippets can drive a ton of attention toward …

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Tutorial: How to Import Google Docs Into WordPress Using Jetpack

Tutorial: How to Import Google Docs Into WordPress Using Jetpack http://ift.tt/2ngV0dn If you’re a blogger, there’s a good chance you have a love affair with Google Docs. It makes collaboration and storage of your posts so easy. Just write up a post, share the draft, reply to comments. Bing bam boom. Simple. And if you need to switch to another …

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5 Forms of Google Advertising Coming Soon

5 Forms of Google Advertising Coming Soon I was not surprised to see a story come out about ads being read out by Google Home, but it seems many people were. It seems it’s easy to forget sometimes that Google is an advertising company! The only bit I found surprising was Google’s denial that it was an ad at all. …

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Is the New Google “Fred” Update Rolling Out Now? Massive Ranking Fluctuations

Is the New Google “Fred” Update Rolling Out Now? Massive Ranking Fluctuations Google has, time and time again avoided – or even flat out refused – to give any indication of when it rolled out an update. Their way of doing this has been always to assert that they make updates to their algorithms on a continuous basis, rather than …

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10 ways to improve your business locators

10 ways to improve your business locators http://ift.tt/2nas04I How often do you review your store or professional locator to make sure it is up to date and optimized to convert on the KPIs that matter most? After all, anyone who is visiting your locator is already interested in your brand. Your job is to use your locator to turn that consumer …

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Taking a Deeper Look at Conversion Paths in Google Analytics by @iambenwood

Taking a Deeper Look at Conversion Paths in Google Analytics by @iambenwood http://ift.tt/2m5BpL1 Taking time to understand your customers’ buying journeys can help you make smarter marketing decisions. One mistake I encounter regularly is marketers failing to look any deeper than the revenue report within the e-commerce overview in Google Analytics, which reports on direct (last-click) revenue by default. This post …

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Real-time just got real: Google Analytics 360 offers fresher insight

Real-time just got real: Google Analytics 360 offers fresher insight http://ift.tt/2lUundz You’ve just launched a website or feature. Your toe is already tapping. Wait, wait, wait — you can hardly wait one hour to see exactly how it’s performing. Sound familiar? If you’ve been there, we have exciting news for you. Google Analytics 360 can now provide updated insights as …

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Machine Learning Through Google Tag Manager

Machine Learning Through Google Tag Manager This article was contributed by Mark Edmondson and Peter Meyer, both from IIH Nordic, specialists in online marketing and web communication headquartered in Copenhagen, Denmark. Read more about the authors in the bottom of the article. Many analytics specialists agree that Machine Learning is going to revolutionise the digital analytics industry in the future, …

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Don’t Panic: Google Site Search Replacements

Don’t Panic: Google Site Search Replacements Google’s discontinuing site search. OH GOD OH MY GOD WHAT ARE WE GOING TO DO HOLY CRAP OH GOD The Problem Google’s Site Search product has been around a long time. Pay $100, and you can embed a little Google search engine on your site. They’re keeping Google Custom Search. Sounds great, but there’s …

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Google Site Search Being Phased Out

Google Site Search Being Phased Out Google Site Search is being discontinued according to multiplereports. Google emailed its Site Search customers saying that starting April 1, 2017, new purchased and renewals of GSS will not be available. The product will completely shut down on April 1, 2018. They noted that this move will not have any impact on a customers …

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