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Is the New Google “Fred” Update Rolling Out Now? Massive Ranking Fluctuations

Is the New Google “Fred” Update Rolling Out Now? Massive Ranking Fluctuations Google has, time and time again avoided – or even flat out refused – to give any indication of when it rolled out an update. Their way of doing this has been always to assert that they make updates to their algorithms on a continuous basis, rather than …

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What Google Analytics Can’t Tell You… by @IAmAaronAgius

What Google Analytics Can’t Tell You… by @IAmAaronAgius http://ift.tt/2lNulli  …and how to get the info you need If you do anything online — a website, a blog, a mobile app — chances are you’re using Google Analytics. Somewhere between 30 and 50 million websites rely on it for tracking and measuring the metrics that matter to them. It’s powerful. It’s …

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Taking a Deeper Look at Conversion Paths in Google Analytics by @iambenwood

Taking a Deeper Look at Conversion Paths in Google Analytics by @iambenwood http://ift.tt/2m5BpL1 Taking time to understand your customers’ buying journeys can help you make smarter marketing decisions. One mistake I encounter regularly is marketers failing to look any deeper than the revenue report within the e-commerce overview in Google Analytics, which reports on direct (last-click) revenue by default. This post …

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Real-time just got real: Google Analytics 360 offers fresher insight

Real-time just got real: Google Analytics 360 offers fresher insight http://ift.tt/2lUundz You’ve just launched a website or feature. Your toe is already tapping. Wait, wait, wait — you can hardly wait one hour to see exactly how it’s performing. Sound familiar? If you’ve been there, we have exciting news for you. Google Analytics 360 can now provide updated insights as …

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Machine Learning Through Google Tag Manager

Machine Learning Through Google Tag Manager This article was contributed by Mark Edmondson and Peter Meyer, both from IIH Nordic, specialists in online marketing and web communication headquartered in Copenhagen, Denmark. Read more about the authors in the bottom of the article. Many analytics specialists agree that Machine Learning is going to revolutionise the digital analytics industry in the future, …

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Don’t Panic: Google Site Search Replacements

Don’t Panic: Google Site Search Replacements Google’s discontinuing site search. OH GOD OH MY GOD WHAT ARE WE GOING TO DO HOLY CRAP OH GOD The Problem Google’s Site Search product has been around a long time. Pay $100, and you can embed a little Google search engine on your site. They’re keeping Google Custom Search. Sounds great, but there’s …

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100 Must Read, Bookmark, Save, Listen to Resources On Conversion Optimization

100 Must Read, Bookmark, Save, Listen to Resources On Conversion Optimization By Sinan Hatahet Conversion Optimization You can find a lot of literature about conversion optimization. Some are old resources, but timeless because of the relevant information they continue to provide. Others are more updated techniques and information. We’ve compiled a list of the top 100 resources that you need …

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Google and the New Mobile-friendly Requirement for Websites

Google and the New Mobile-friendly Requirement for Websites On February 26, 2015, Google announced that it would, on April 21, 2015, be changing its ranking algorithms for searches conducted on mobile devices — smartphones and tablets — to factor in whether or not a website is “mobile friendly.” If your site is responsive or adaptive (i.e., reformats layout and content …

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Why You Should Keep Social and Referral Data Separate in Google Analytics

Why You Should Keep Social and Referral Data Separate in Google Analytics Google seems to be of two minds when it comes to social and referral data in Google Analytics. Up until the Channels report came out in 2013 (one of my fave milestones), social and non-social referrals were lumped together in one stew of data. Since the introduction of the …

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Cut to the Chase|The best sites to learn how to build & sell online|guide to 800+ blogs|online tools to save you time & money: Twitter|Google|Facebook|LinkedIn|social … tips, eCommerce, startups (Biz Dev Book 3) – Body Adds

Cut to the Chase|The best sites to learn how to build & sell online|guide to 800+ blogs|online tools to save you time & money: Twitter|Google|Facebook|LinkedIn|social … tips, eCommerce, startups (Biz Dev Book 3) Product Description Cut to the Chase is an index of online resources that will help you build and sell online. This book is ideal for anyone doing …

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